Statements & Activity Redesign

Redesign the American Express Statements & Activity experience to empower customers to utilize, access, and manage their financial activity through improved discoverability and accessibility
Company
American Express
My role
Product Design
UX Design
Visual Design
Strategy

Team
Product Designers
Product Manager
Scrum Team
Business Partners
Compliance
Duration
3 Months

Analytics Data

Impact

+14.8M Active Users

Monthly 36% of all Website visits

+2.4M Downloads

Monthly Statement downloads

+4.7 times Login

Monthly 4.7 times average login on web

Strategic Objective

Problem Statement

How could we redesign the Statements & Activity experience to empower customers to utilize, access, and manage their financial activity through improved discoverability and accessibility?

Final Design

Solution

Full-width design shifts the focal point back to transactions and hide secondary content with progressive disclosure

Eliminates repetitive balance placements reducing visual noise and streamline content hierarchy.
Improved discoverability of statements through the prominent placement of the statement button at the top.

Final Design

One Component -> Big Impact

Reusable components were built along the way, serving as foundational building blocks for other journeys to implement and scale consistently across the product.

Improved search and filter functionality makes it easier to locate specific transactions quickly and accurately.
Brings visual clarity through unifications of individual filters.
Improved the filter experience by reordering options, placing the most frequently used filters at the top to enhance efficiency and reduce time to specific transaction.

Final Design

Progressice Disclosure

Use of Progressive disclosure - better breakdown of information

UX Physcology Chunking: Information is presented in digestible chunks.
Content Hierarchy: Most important information is on top.
PZN placement remains as it draws in 1.2 million revenue.
Detailed Case Study below

Before Redesign

Customer Experience Problems

01. Poor findability for critical transactions functions

Cardmembers struggle to find critical info pertaining to transactions. For example, search & billing period selection are disconnected from the list of transactions.

02. Overly prominent Balances and Your Spending Report causes visual hierarchy and user intent misalignment

The Balances and View Spending Report sections hold too much visual prominence in the Statements & Activity tab, making it harder for users to quickly locate and focus on their Transactions, which is likely their primary intent.

03. Low discoverability for statements

Customers express difficulties in discovering statements, including: viewing, printing, and exporting functions. Currently, Ineffective placement and lack of visual cues to the All Pdf Billing Statements page and actions buttons (download, print) reduces visibility.

Workshop Outsome

Focus on the Core Missions

Our concepts were centered around the core missions that we identified during a workshop with designers, product partners, and engineering collaborators.

01. Browse and navigate transactions & statements

02. Search for a specific transaction or statement

03. View details of transactions

Design Concepts

Glimpse of a Dream

We brought our vision to life with three lo-fi design concepts, each offering a unique way for users to scan their transactions, search for specific transaction and download statements.

Design A - Side Panel

This design concept provides more real estate for transaction details, making key tasks easier to complete. Statement actions are clearly surfaced within billing cycle panels, and secondary content is separated into a dedicated space to prevent overcrowding and visual saturation.

Design B - Full Width

This concept elevates statements to a top, prominent position on the page, removes left-rail navigation for a cleaner layout, and connects transactions directly to high-value actions above. It also separates the total balance from the transaction summary for improved clarity.

Design C - Merged IA

This concept merges the Dashboard with the Statements & Activity page, making the activity feed a central focal point while leveraging existing account vitals from the dashboard for a more unified experience.

User Testing

Validation of Key User Goals

We refined the ideas and selected two concepts for testing. Both concepts were evaluated with 5 participants, focusing on the key tasks. These tasks stemmed from the core missions, primarily centered on browsing and searching through transactions and statements, as well as reviewing transaction details.

Design A - Side Panel

Design C - Full width

1. During user testing, Participants neither noticed nor missed the absence of balance information. They valued the emphasis on transactions, specifically noting that their primary goal was to review their transactions.

2. Users tended to scroll and search to find specific transactions they were looking for. It was important to optimize scroll on the next design iteration.

3. On Design concept A, Users felt the balance information in the side navigation was particularly cluttered and confusing, especially due to how it was divided between recent transactions and the current statement.

Overall, Users performed well and scored higher on the completion rate for design concept C. Concept C was our clear winner, and we decided to develop the concept further according to user feedback.

User Testing II

Feedback Loop

After our first user testing session, We responded promptly with iterative design and prioritization for our MVP release. Before we delivered our features, We wanted to revaluate our task completions because there has been significant design changes along the way.

User Testing Round II repeated the same tasks given for the first user testing. The tasks were also based off of the core missions involving browsing transactions, searching transaction, downloading statement, and viewing details of transaction. All 5 users were able to complete the tasks (User completion 5/5) for all 4 tasks.

Visual Design

Design System Uplift Challenges

One of the key challenges during the project was aligning our redesign with the new DLS 7 design system, which was still evolving in parallel. While the uplift aimed to modernize visuals and improve consistency across the platform, it introduced limitations in components and subtle structural shifts.

The updated visual rhythm also changed how users scanned and processed information. For example, increased padding and larger type sizes improved readability but weakened percieved relativitiye of contents. This spacing unintentionally created a disconnect between the search input and filters from the data table they controlled, reducing their perceived association and making the experience feel more fragmented.

We reduced the spacing between the search, filters, and transaction table to improve visual grouping and reinforce their relationship. This tighter layout made the interface feel more connected and intuitive, helping users understand that these controls directly impact the data below — all while staying aligned with the design system’s intent.

Visual Design

Iterative Refinement Roadmap

Step 1: Improve Time Controller

Improved the time controller’s clickability by separating it from the top card art and refining the date picker copy to clearly distinguish between recent activity periods and older statement periods, guiding users back to PDF statements for dates no longer available in the interface.

Step 2: Uplift Statement Balance + Consolidated Filter

Removed the statement breakpoint to reduce visual clutter and streamline the experience. Account balances were brought to the top of the page to meet user expectations and create a clearer starting point. We also consolidated filters into a single, scalable section to improve clarity and support future enhancements, ensuring the layout remains clean and adaptable as more features are introduced.

Step 2: Add Multi-Select Checkboxes for Print and Download

Reintroduced multi-select checkboxes to enable users to individually select transactions or perform batch actions like printing and downloading. This familiar pattern improves efficiency and brings back a key piece of functionality that many users relied on in the legacy experience.

21 Features

21 features in S&A delivered

600+ screens

All breakpoints XL - S & edge cases delivered

10+

Reusable components added to the library

Feature Hightlights

What's New

More Date Range Options

New Last 30 Days, Last 60 Days, Last 90 Days preset date ranges help you review your transactions. Research points to Customers thinking of transactions outside of cut off statement dates and more along the lines of "what have I spent in the last month?"

View Your Balance Summary

You get expanded details about your balance for each date period when you expand "View Summary". This consolidates the previous two different areas of balance details (vitals area on top and summary section on the bottom).

Download Your Documents

Easier way to find and download your statements, year-end summaries, and other files. This addresses the pain point of customers not being able to easily navigate to the billing statements page.

Outcome

27%+

Customer Visual Design Satisfaction

35%+

Statement Download Intent

19%+

Increased in View Transaction Details

GET IN TOUCH

Get in touch
Get in touch